What does MOD licensing mean?

An MOD licence grants permission to use protected military badges, insignia and emblems under official standards, ensuring designs are accurate, dignified and properly presented.

Why is the oath sworn to the Monarch rather than the Government?

Swearing to the Monarch represents loyalty to the state and constitution above party politics. It supports political neutrality and the principle of service to the nation, not to any temporary administration.

Why does Oaths of Allegiance being MOD-licensed matter for customers?

It protects the integrity of the design and confirms the product meets approved standards—so you’re buying something authentic and respectful, not a cheap imitation. Licensed sellers clearly state their MOD licence status and use approved designs. Look for the licence wording on product or about pages.

Does a percentage of sales support veterans?

Yes. Licensed businesses pay fees and a percentage of sales which the MOD distributes to veteran charities and support organisations—your purchase helps those who served.

Is getting and keeping an MOD licence easy?

No. It requires time, ongoing compliance and a financial commitment. Holding a licence shows the business is serious about standards and heritage, not just chasing a quick sale.

🪖 Why Being MOD-Licensed Is Important

Mike Smith
Oct 17
2 min read

Updated: Oct 19

When it comes to military memorabilia, authenticity matters.MOD licensing isn’t just a stamp on a piece of paper — it’s a mark of trust, accountability and respect.

For veteran-run businesses like ours, holding a Ministry of Defence licence isn’t just a formality. It’s a statement of integrity, and a commitment to giving back.

🧭 It Protects the Integrity of Military Heritage

MOD licensing ensures that the design and presentation of military badges, insignia and emblems are used properly and respectfully.

These are not just decorative images — they represent regiments, service, sacrifice and national history.A licensed business must follow strict design guidelines so that what you buy is a faithful and dignified representation, not a cheap imitation.

💷 It Directly Supports Veteran Charities

Every MOD-licensed business pays a licence fee and a percentage of each sale back to the MOD.That money is then distributed to veteran charities and organisations that support those who have served.

So when someone purchases a licensed product, they’re indirectly supporting veterans in need — not just buying a frame or a badge.

“Every frame, every badge, every piece isn’t just made with care — it gives back.”

🛡️ It Shows the Business Is Serious

Being MOD-licensed isn’t easy. It involves:

Time and effort to apply
Meeting strict design and usage standards
Financial commitment through licence fees

For veteran-run businesses, taking that step shows they’re serious about what they do. They’re not casual sellers — they’re guardians of military heritage.